|3 online articles from this issue.|
One of the most important influences in the buying process in the campus market is what we call ARCs or Artist Report Cards.
For the most part, they are a no-brainer if you understand the process and campuses that submit ARCs between June 1 and May 31 each year are in line to receive a complete week-end of free entertainment courtesy of one of Campus Activities Magazine's® sponsors. But even if you set that aside, ARCs are your campus' contribution to the buying process and it cost you absolutely nothing but a little bit of your time.
This year there was a huge increase in reports submitted as you can tell from the pages that follow. More campuses became involved in the process and more acts and agencies requested that schools report on their shows.
This coming year, schools will be able to complete the ARCs for their events on-line at campusactivitiesmagazine.com through a web form that is simple and easy to use and all you have to do is hit the submit key when you are done. However, we will continue to accept faxed and mailed ballots since many acts like to request the evaluation from the buyers right after the performance while the experience is still fresh.
For artists who wish to continue the paper process, please consider these steps to avoid problems with your report:
1) Complete the name of your show in the artist line. ALWAYS be consistent with the name because ANY variation can cause your reports to split the results. An example might be "Amazing Jonathan" and "The Amazing Jonathan". If you are not consistent with the title of the artist's name or the name of the show, it can cause two separate entries, one under "A" and the other under "T". Worse yet, it can split your total number of shows reported and knock you out of the chance to be included in The Dean's List of over-all results.
2) Complete the genre of your show and the show date too before giving your report to the school. Often times schools can be confused about which genre they should report for the act, especially for variety acts that have comedy included with their shows. You can eliminate that difficulty by pre-selecting the genre you consider that best describes your performance. Again, if you don't pre-select a genre and the school selects something different, your results are now split between two categories and you don't look nearly as impressive to buyers.
3) Have your form pre-addressed to Campus Activities Magazine® and pre-stamped. This is something Craig Karges introduced years ago and you will be surprised how much better your results will be. Be sure to print these forms on heavier (card) paper stock and pre-folded into three panels so all the school will have to do once completed is tape and mail them.
For campuses, we are going to require a little bit more information when completing the form online or the form the artist gives you. This information is simply to validate the form and allow us to contact you should we have any questions. A lot of times when you submit a form that has troubling results, we can get involved to help you resolve issues and repair a relationship.
Here are a couple of pointers:
1) Performance Date is the actual date of the show, not the date you complete the form. If the show spanned multiple dates, indicate a range.
2) Attendance is important in that some acts do not do well before either small or large crowds. Others do fine with any crowd. If you don't know the actual number, give us your best estimate.
3) Venue is the part of the campus, the building or room where the event was held.
4) School. Please give us the complete name of the school NOT an abbreviation like UWM. There are a lot of campuses with the same abbreviations and this confuses our database. Also please give us the complete city and state location for your event. A lot of schools have any number of campus locations and we need to attribute your report to the right campus.
5) Under title, we are not looking for Mr or Mrs. We need your title at your campus (i.e. Director of Campus Life, Coordinator of Student Activities, Chair of the Comedy Committee, CAB?Member).
6) You do not have to rate an artist for each category but if it does not apply, please check NA, otherwise the artist gets a zero (0) for points in that category and it effects his or her over-all score.
7) Finally, assign one person to complete the artist reports for your campus or each particular show. When we receive multiple reports, the first one is accepted and the others are rejected.
Be objective in how you rate an artist. Avoid giving an artist all 5's just because they are a campus tradition or you think they are cute. Other schools and even the artist need truthful and realistic reactions to the show at your school. So if there is something that needs improvement, your observation can help make that happen. If an artist or show was truly a memorable experience in every aspect, then give them the perfect score they deserve. An accurate score will make the final results much more realistic and dependable. Each section of this review form is intended to give other campuses your observations and if you give the show all 5's where you were provided no promo, the agency was a chore to deal with or the road crew was unsatisfactory, it provides a false sense of security to other campuses considering this show.
Thanks for participating. Every report you send makes the market better.